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Notes on building software with AI: what works, what does not, and what it costs.

Coming soon

Why most WhatsApp chatbots fail

Numbered menus, rigid scripts and no access to the real calendar. What changes when the bot can actually read availability.

Coming soon

Off-the-shelf software vs custom: the honest maths

A ready-made tool costs less on day one. We count what it costs over three years, including the hours people spend working around it.

Coming soon

Voice agents: what they can and cannot do today

They book appointments well. They handle complaints badly. Where the line sits right now, without the marketing.

We are writing the first pieces. Want to be notified?

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